Freelancers are self-employed professionals working, full-time or part time, for a wide range of employers, not necessarily being committed to any single employer on a long-term basis.
The effort of cold calls, sales e-mails and numerous follow ups finally pays off when the prospect accepts and arranges a meeting for a sales presentation. Although salespersons perceive sales presentation as a sure-shot sales lead-trigger, unfortunately it is not exactly so.
What exactly Cold Calling is
“Cold Calling” is a term popularly understood in the fields of marketing as the process of soliciting business (sales) from potential customers (buyers) for the very first time.
Why e-mail marketing?
With the advent of technology, various means of marketing have emerged and amongst all of them, e-mail marketing has always been the topmost priority for almost all successful business entities – from Fortune 500 companies to small and medium B2B and B2C companies.